Elumen High-Performance Hair Colour

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Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.

Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.

It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine. 

- Outstanding vibrancy, shine and durability
- Long lasting durability
- No damage
- Repairs the hair while colouring
- No damage - as gentle as the best semi/demi hair colour available
- Outstanding vibrancy, shine and durability
- Works with no peroxide or ammonia
- Alternative for those with allergic reactions with oxidative colour

- Lighten hair to desired level
- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair
- Let Elumen® Prepare sit in hair for a few minutes
- Towel dry the hair, then apply Elumen Color
- Process with heat for 20 minutes or without heat for 30 minutes.
- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash
- Towel dry thoroughly
- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes
- Wash thoroughly and condition with Elumen® Care or Elumen® Treat